Be one of the Founding 500
The first 500 women to back the sports bra with nothing to lose in the wash. Bonded pads that never fold, bunch or vanish. And founders who get looked after, for good.
Founders pay just £36 for the launch bra, and keep 25% off everything at NEMA, for life. Only 500 spots, then the founder price is gone for good.
Reserve my founder spotWhat it means to be a founder
A small price, and a lasting place in the NEMA story.
25% off, for life
Your founder price of £36 on the launch bra, and 25% off everything you ever buy from NEMA, for as long as you are a founder.
A free NEMA wash bag
Our gift, to keep your bra at its best. Made to last, wash after wash.
Free delivery and returns
Both ways, no risk. Try it, train in it, and if it is not right, send it back on us.
The Never-Bunch Promise
Pads stay exactly where they belong, or your money back and you keep the bra.
First access, always
See every new colour and product before the public, at your founder rate.
Your founder number
One of only 500, with a real say in what we make next.
The Never-Bunch Promise
The whole reason we exist, guaranteed.
Every other sports bra asks you to babysit a foam pad. Ours does not. The cups are heat-moulded and bonded in for life, so there is nothing to fold, bunch, or lose in the wash.
We are so sure, we guarantee it. If a NEMA pad ever bunches, shifts out of place, or disappears in the wash, tell us and we will refund you in full, and you keep the bra. Wash it, train in it, put it through everything. The pads stay exactly where they belong, or it is on us.
Claim your founder spot
No payment now. Join the list and we will email you first, before the public, to claim your bra and your founder number.
Only 500 founder spots. Once they are gone, so is the founder price and the free gift.
Founding 500 questions
Is it really limited to 500?
Yes. Our first run is small and the Founding 500 is exactly that, 500. When they are claimed, the founder price and the free gift close and do not reopen.
What does the founder price mean?
You pay £36 for the launch bra, 25% off the £48 public price, and you keep 25% off everything at NEMA for life, for as long as you are a founder.
What is the Never-Bunch Promise?
If a NEMA pad ever bunches, shifts or disappears in the wash, we refund you in full and you keep the bra. We can promise it because the pads are bonded in permanently.
Do I pay to join the list?
No. Joining reserves your founder spot and your founder price at no cost. You only pay when you claim your bra.
What happens after the 500?
The price becomes £48, the free gift ends, and founder perks close. Founders keep theirs for good.